For most medical practices, a competitive analysis is sometimes placed on the back burner. It’s often a nice-to-have idea, but with all of the pressing needs of running a practice on a daily basis, it’s also often an afterthought.
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Evaluating the current health of your practice from your patient’s perspective is an important first step to creating a successful growth strategy and ensuring it is sustainable in the market.
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In today’s saturated healthcare market, patients are more concerned about the overall experience – responsiveness, personal attention and reliability of staff – that’s what really matters, rather than the size of a medical practice when choosing where to go for care.
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Having an accessible and responsive patient experience when scheduling an appointment to see a doctor is a must have, as our latest mystery shopper survey concluded. The financial implications of getting it right for any practice are profound.
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As Apple repositioned its brand in the late 20th century to push the computer world forward, today most medical groups and physician practices have to do the same.
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As we continue to adjust to our new normal, do you find yourself facing the challenge of attracting new patients and rescheduling lost appointments?
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More than ever, healthcare marketing strategists find themselves on the hot seat challenged to prove value.
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You can’t put the genie back in the bottle. If there is one main takeaway from 2020 for marketers – it’s that.
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