Creating a Successful Growth Strategy for Your Medical Practice Starts with Seeing it Through Your Patients’ Eyes

By Michael Slusarz

Physicians are trained to provide high quality patient care and excel at this every day. However, most physicians also need to oversee the day-to-day operations of their practice and create a strategy for growth, which is a whole different arena. Taking the necessary steps to grow your practice, on top of your day-to-day patient responsibilities, can be overwhelming.

Sometimes it is helpful to step back and assess your practice from the outside and to see where your practice stands today. Evaluating the current health of your practice from your patient’s perspective is an important first step to creating a successful growth strategy and ensuring it is sustainable in the market. Some questions to think about include:

· Where do most of our new patients come from?

· Are we retaining our current patients?

· What are our patients saying about our practice?

· Is our current Electronic Health Records system working for or against us?

· Are we using the right communication channels?

Patient expectations have changed dramatically over the past two years. Business and market trends are constantly shifting. Furthermore, every practice is different, so there is no one-size fits all strategy to grow.

Knowing the strengths and shortcomings of your practice is the critical first step to developing a growth and profitability strategy.

At Princeton Partners Healthcare Growth Consulting (PP HGC), we have an easy assessment tool you can quickly complete. This will provide you the necessary insights to craft a successful business development plan. It is an indispensable approach to diagnose and solve your practices, unique business challenges.

With PP HGC as your partner, developing your business and marketing action plans doesn’t need to be daunting. In fact, we find our assessment approach to be very easy and collaborative, which results in an organized plan to ultimately drive your practice’s business to new heights.

Ready to let PP HGC assess your situation? Learn more by completing our 5-minute assessment.