Mike Slusarz

Managing Partner

Mike Slusarz is a seasoned marketing, communications, and branding professional with over 30 years of experience in healthcare brand management, digital marketing, advertising, business development, and corporate communications.

A nationally-recognized expert and motivational speaker, Mike has a proven track record of creating innovative advertising strategies, brand platforms, digital campaigns, and marketing plans in the highly competitive fields of healthcare, higher education, consumer products, and legal services.

As a frequent national speaker and moderator Mike presents on a variety of topics including brand management, change communications, core messaging, successful merger strategies, optimizing customer decisions, driving better outcomes through marketing analytics, real-world strategies in social media, harnessing the power of digital media and building brand engagement with storytelling and discovery. 

Mike began his career in marketing communications with General Electric and has held senior leadership positions with Cape Regional Health System, Barnabas Health, New Jersey’s largest healthcare delivery system, and the Marathon Group, an award-winning advertising, digital marketing, and branding firm that he created.

He also teaches what he practices as an adjunct professor at Temple University specializing in the fundamentals of brand strategy and research.  Mike is the past President of the Health Care Planning & Marketing Society of New Jersey and is an active committee member as well as a speaker for the Society for Healthcare Strategy and Market Development.

Tom Sullivan

Senior Partner Strategy and Culture Lead

CEO

Tom has over 35 years of experience helping quality health care providers grow their brand reputation, presence and patient volumes.

He has led integrated strategic marketing planning for regional hospitals, large health systems and growing medical practices.  He also designed and managed marketing budgets and programs resulting in higher internal staff engagement, improved patient acquisition journeys, and measurable market share gains.

For Atlantic Health System, Tom worked directly with the physician leaders (cardiologists and surgeons) affiliated with Morristown Hospital.  Based on their general claims for superior outcomes, Tom commissioned HCFA (CMS) research that revealed Morristown Hospital’s national superiority in CABG mortality rates. He then designed a campaign strategy that leveraged the group’s best-in-class outcomes, staking a leadership claim and building a brand halo for the entire health system. This resulted in major investments and improvements in service line and system awareness and sustained growth in patient volumes and which also led to national recognition as a center for excellence.

For Northwell Health (then NSLIJ) Tom and his team rebranded and introduced the newly created system-wide orthopedic program. This ortho program was the combination of each individual North Shore-LIJ’s hospital program, plus the recently acquired ISK orthopedic practice, which had provided orthopedic services for many New York sports teams, including the Knicks and the Rangers.  The new Institute for Orthopedic Science was introduced as a major player in the orthopedic space, with multiple state-of-the-art locations, internationally recognized physicians, leading-edge technology and a commitment to quality and innovation. The marketing message touted the double benefits of the program - access to the largest network of doctors and facilities on Long Island, with the small-facility personalized care patients valued.   The award-winning campaign drove Over 40,000 new visitors came to the orthopedics website and nearly 1,500 physician referrals.

Tom has a 360-degree understanding of the health marketplace.  He has led marketing for health insurance companies, The NYC Health and Hospitals Corporation, the New Jersey Department of Health, and served as an Advisory Board Member to the Health Care Quality Institute of New Jersey. He also provided consulting and marketing services for Foundations, Capital Campaigns and community health initiatives. He has served many non-profits in a leadership capacity including The Boys and Girls Club of Trenton and Mercer County, and Special Olympics New Jersey where, as board chair, he initiated the plan and early fundraising for what is now a $10 million Sportsplex in Lawrenceville, New Jersey.  Tom is dedicated to helping the healthcare system work better for patients and physicians alike.

Kevin Kuchinski

Partner Innovation and Research Lead

Kevin Kuchinski is a game-changing innovator and proven leader in the corporate, governmental, and non-profit sectors with a 25+ year track record of success. Kevin most recently was VP of Marketing at Church & Dwight, working on iconic American brands such as ARM & HAMMER™ and OxiClean™ and leading a $1 billion division, with full P&L responsibility. Prior to this, he worked at Procter & Gamble, with assignments in the US and Belgium, including the global launch of Swiffer. In 2000, he was recognized by Advertising Age as one of the Top 100 Marketers of the Year for his leadership of the Swiffer launch.

Kevin’s government expertise includes serving as the Mayor of Hopewell Township from 2016-18, and he currently serves on the Township Committee.

Kevin has a passion for giving back to the community and protecting the environment and serves as Co-chair of the Advisory Board for the Watershed Institute, one of Central New Jersey’s leading environmental organizations. Additionally, Kevin serves on the Boards of the New Jersey Conservation Foundation and American Red Cross NJ and is Vice-President of the Hopewell Valley Education Foundation. Kevin graduated from Duke University.